Paper advertising is among the commonest methods to publicize in several states. Regularly less expensive than broadcast advertising, paper advertising often provides advantages of larger share of the market in several locations. Also, paper advertising doesn’t rely on the audience having a TV or radio on at a certain period of time to receive the message of the announcement. Paper advertising comes in 2 major division : display or classified. Paper advertisements considered display adverts are the ones that span multiple columns horizontally and regularly include graphics and borders.

Classified paper advertising is in-column advertising that follows the natural flow of the column down the page vertically. Classified advertising is mostly the least expensive option for the general public and appeals to people who are after a certain market. For instance, those intending to lease a loft, find a job, or get a pet generally may use classified adverts to help in their looking. Though not normal to classified adverts, many publications offer tiny graphics and borders with classified advertisements. Classified advertisements are often found in a particular section.